OpenAI launches a store for custom AI-powered chatbots

After telegraphing to devs last week that it would do so, OpenAI has launched a store for GPTs, custom chatbot apps powered by its text- and image-generating AI models (e.g. GPT-4 and DALL-E 3).

The GPT Store, as it’s called, lives in a new tab in the ChatGPT client on the web, and features a range of GPTs developed both by OpenAI’s partners and the wider dev community. GPT users can browse popular and trending GPTs on the community leaderboard, which is organized into categories like lifestyle, writing, research, programming and education.

To access the GPT Store, users must be subscribed to one of OpenAI’s premium ChatGPT plans — ChatGPT Plus, ChatGPT Enterprise or the newly launched ChatGPT Team.

A few of the GPTs available at launch include a trail recommender from AllTrails, a code tutor from Khan Academy and a content designer from Canva. All are free to use — for now. (More on that later.)

Building GPTs doesn’t require coding experience, and GPTs can be as simple or complex as a developer wishes. Devs can simply type the capabilities they want their GPT to offer in plain language and OpenAI’s GPT-building tool, GPT Builder, will attempt to make an AI-powered chatbot to perform those.

A GPT can be trained on a cookbook collection so that it can answer questions about ingredients for a specific recipe, for example. Or a GPT could ingest a company’s proprietary codebases so that developers can check their style or generate code in line with best practices.

The GPT Store was announced last year during OpenAI’s first annual developer conference, DevDay, but delayed in December — almost certainly due to the leadership shakeup that occurred in November, just after the initial announcement. (The short version of the story is, CEO Sam Altman was forced out by OpenAI’s board of directors and then — after investors and employees panicked — brought back on with a new board in place.)


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